oldschool;63752 wrote: I think NESBA should invest more into marketing. Right now NESBA is mostly word of mouth. That's how I found out about it. I was in a bar and somebody told me about it. I think that if more advertizing were done, more people would come out to try it.
Some crumbs for thought:
I think that once people come to a NESBA event, they find it to be great. However, it seems the other orgs get better PR and word-of-mouth promotion on the various sportbike boards, etc.
NESBA's style seems to encourage individual learning and improvement over "group" activities. While those of us with some track experience find this method fine (and preferred), to a new person on his/her first track day, this seems a bit like being "thrown to the wolves". For a first timer, going up to a CR after the first session is intimidating. After all, "I'm a lost noob, and don't even know what to say."
We fall into the routine of riding/pitting/hanging with our friends, and to an outsider this can look like a closed club.
Our individualistic bent seems to also make us as members a bit less outgoing in the promotion of NESBA to those who haven't experienced the track. Some additional marketing would likely help. The Point-of-Sale pieces at Yamaha dealers are great - that's how I found NESBA - but are not always conspicuous.
The goal is to get new folks to the track w/NESBA. Once they come, we pretty much hook them.
So in list form:
1. Better organized promotion of the org to outsiders (advertising, articles, members talking up NESBA)
2. Members making every effort to welcome new riders in the paddock. Go over and say hi, introduce yourself, and check in after the first session or two.
3. Members and staff promoting NESBA events (before and after-the ride reports) on their preferred Sportbike boards
And perhaps for next year we can look at the budget and see if there is some way to make the first ever full track day a bit cheaper. I truly feel that price is an issue. If we could say "buy your first track day and take $50 off your membership when purchased at the same time" or something, that would ease the sticker shock of coming to your first full track day.
EDIT: The point of the above paragraph is that the First Track Day (total price - membership+day fee+whatever else it costs to get there/back) is a $ barrier. Once hooked/convinced, the value is obvious. So I was suggesting a One-Time, First Ever Track Day discount of some sort. The Intro offer is good for getting guys hooked, but I have run into resistance for making all the effort to come out for only 40 min on the track. - An uneducated opinion, sure, but that's their perception, which makes it their reality. And we need to keep attracting new members who participate in trackdays to keep things going.
One structural issue might warrant a look as well. For a total noob, the track is scary. The Beginner meeting is great, but doesn't really help quell the butterflies. Maybe the first sessions of the day should be split into 4/hr for the first hour or two, with 1st timers in a separate group from the rest of the Beginners, with a quick (~10 min) recap afterward. Or perhaps just segregate them to the back of B for the first session, with a recap. I don't think anyone would want to see these go all day, but for a first timer, to be able to have a place to ask questions after the first session would likely be popular.