The Oaxley podcast had a journalist on there today who mentioned that since Liberty acquired F1 they have basically quadrupled the value of F1 itself, and the individual teams value has risen 3.8x.
The financial gains in the last few years seems directly related to getting new eyes on the sport. Their Drive to survive accomplished that, Dorna’s Amazon series didn’t.
If liberty can handle the marketing and branding, while dorna still handles the racing/competition aspects, maybe it’s a win-win. At least I hope so.
Dorna just doesn’t seem to be changing with the times on the Marketing/branding side. Which is probably understandable considering it’s run by 75 year olds