slowpoke;97177 wrote: I'm all for improvements that bring in new members. But, is 18-24 really the demographic that NESBA is targeting? OR are you saying (RK) they would bring longevity similar to your bmw analogy?
When i was 19, there was no way i could afford a bike, let alone TDs. So, i had to wait until i could afford it rather than look for clubs that would bend over backwards for me to do 1 day per year. And if i'm honest, you would not have wanted me on a racetrack at that age (i'm speaking only for myself at age 19).
From what i see, this sport/hobby/addiction seems to be more of the 30+ crowd, and they are the ones with more stable incomes that can do 15+ days per year. I'm not sure the new member that does 2 or 3 days a year benefits nesba like the new junkie w/ a pocketful coin.
:notsure:
I'm saying an 18-24 year old, even if they can only do 1 or 2 days a year until they're 30, will eventually
be 30, and have that disposable income you're talking about.
If they're still living at home, they might have quite a bit of disposable income now. I was wealthiest between the time i graduated from college and the time I moved out of my parents' house. I make considerably more money now than I did then, but I have 2 cars, 2 bikes, a dog, a wife, and a mortgage. Who's really got the DISPOSABLE income?
again, i'm not suggesting that the $40 difference WILL break anyone's bank - but no one chooses to pay more arbitrarily. Crash insurance and rain insurance mean a lot to you and me becuase we understand the value. when I booked my first trackday, I don't recall caring about either.
gaining people's loyalty early is far easier than winning them over when they've ridden with STT exclusively for even 2 or 3 years. If you get the young crowd, you get customers for 40+ years. If you inadvertently exclude them, you have to convert people. And maybe that's not a bad thing. I wouldn't have a problem with NESBA being "the luxury brand of track days." It's where everyone wants to end up - but I think that changes the marketing quite a bit, and is an admission that you don't particularly cater to beginners.
as has been said, NESBA will never be all things to all people, so maybe we don't want to be explicitly going after 19 yr olds as a 'target' audience, but if they're going to other orgs instead, I think it's something to consider (and if Tommy Aquino shows up, i vote that we encourage him to stop by more often).